Welcome to the post-COVID-19 era. In the times of Coronavirus where businesses are trying to embrace the new regular frantically irrespective of whether it makes sense or not and for instance, sending out emails to their customers in a desperate attempt to stay in touch with them. In email marketing, the health of your database is crucial -almost as critical as washing your hands and wearing masks. While your customers are maintaining social distancing, avoiding visiting your premises, you need to reach out to them. And it is only possible if your CRM is spic and span. However, in the absence of an email verification tool, a business’ marketing endeavour can meet four scenarios, all resulting in disaster:


  1.  An email marketing manager can send emails to as many as customers in the database and wait for their replies. It could be an eternity before they finally get to delete the bad information manually and meanwhile, missing out on their essential time of creating strategy, devising a marketing plan or studying the competition. You know where this scenario is headed towards. The Email Service Provider has already assigned a negative score to the business’ email, resulting in damaged Senders Reputation. Besides, sending an email costs money. Imagine hitting the button for hundred such emails and wait for the hard bounce to scrub them off the list. That is ladies and gentlemen, money down the drain too.
  2.  Despite this, the business continues to send emails recklessly without a care in the world to abandoned and incorrect email IDs, leading the ESP to block the domain of the company. Don’t see it as having the digital storefront of the business shut down for a couple of emails gone wrong. The website was taken off the cloud because the company failed to deploy an email verification tool for its CRM.
  3. The business continues to connect with customers who aren’t the right demographics or “fit” in general for its products. The customers would mark the sender’s email as spam and inappropriate, hurting their reputation.
  4. An indirect, but far more damaging situation is to lose out on new customers and to lose touch with existing customers. Since your customers aren’t available on previous IDs, they don’t know anything about your current offers, services or sales. They can’t reach out to you either-depriving business managers to feel the pulse of the market.


It is intriguing how many businesses continue to fall in the same pit and repeat the same mistakes. Especially when CRM cleaning is one of the simplest and most fundamental processes, they can invest in to ensure a business’ reach and expansion. Working with Wahdata is setting your CRM data on an autopilot mode and forget about it. We are here to set some rules to maintain data hygiene for your company and fixing the root cause of data decay.


Dirty data can have an irreversible consequence on customer relationship, B2B lead generation and marketing. It is because data flows through every process and each part of business machinery. Corrupt data will leave the system crippled. You may not see its direct impact, but this shouldn’t come as a surprise that more than $651 billion is lost every year due to bad data.


Why does your business need CRM cleaning?


crm cleaning


Data is a double-edged sword. An Achilles’ heel that can become the cause of constant worry for businesses that would like to harness it. The size of data may vary, but its sheer importance and relevancy to the growth of your business don’t. During this pandemic, when you would like to get to your customers, via WhatsApp or a phone call, your data must be up to date.

For e-commerce, small businesses and conglomerates, this data and its importance can change the equation for them. It can help them stay ahead of the curve or reduce them to just another contender playing for the other team. The data can help them unearth the business insights and reach to the customers effectively.


Also Read: Scaling your eCommerce start-up in the age of Amazon


However, we all live in a dystopian world where more than thirty per cent of data gets corrupted and outdated. People change jobs, move to new cities, or simply get unique email IDs. And you can’t reach to them using your old database. Additionally, it is a lot of work to keep your database clean and proper without an email data validation service. Your project managers would either keep trying to fix the broken links in the database or communicating with customers that aren’t even there.


Dirty data is natural. It is the byproduct of the volatile landscape we are operating in. According to this report,


  • Almost forty per cent of email addresses are changed every year.
  • Nearly seventy per cent people change their jobs, and hence, titles are broken and so do their email IDs and locations rendering your database useless and unfit to use.
  • Your B2B sales suffer a massive deal because more than twenty per cent CEO positions are shuffled, or they move to greener pastures.


And unfortunately, there is no respite as many companies are still trying to make their bad data work in the hope of a miracle maybe! A few people understand that data quality trumps quantity and bad data can cost them money, time and effort.


This Harvard Business Review concludes that only three per cent of companies meet the data quality standards. Yet they continue to base their product decisions, marketing campaigns and sales channel on it. The report further suggests that almost fifty per cent of newly created data has one critical error! So, data hygiene and quality are an on-going process and should be deployed like that!


Five common problems that plague CRM data


crm data problems


While sixty-seven per cent of companies rely on CRM data to target customers and make business decisions, as we mentioned earlier, only three per cent are serious about its accuracy. Rarely businesses realise that it is essential to optimise the CRM database to help marketing campaigns reach full potential, to yield high-quality sales lead and to understand customers better.


The four issues that are persistent with every CRM, irrespective of the data size, industry type and business are:


Incorrect information: The reason a CRM has gaps in information is because of the people. Often salespeople fill information with inaccuracies, discrepancies and without necessary details to move on to next prospect or fulfil their sales quota. Or it could be the customers not wanting to part with the details. Either way, your database is corrupted.


Outdated information: The database doesn’t get regularly updated with present information, making the CRM database ‘unfit’ to use. If you continue to base your market decisions based on this data, you will soon be written off the competition.


Spam emails: A business relying on the old database has to deal with inaccurate information, which is outdated or irrelevant in the present context, it is not updated as per new SPAM ACT rules and privacy regulations, leading the customers to report the ID and harming your reputation. Besides, you would like to reach out to as many customers and not have your image tarnished for sending them irrelevant emails.


Shallow data: When you don’t hire an email address validation service provider, your CRM database is at risk of not only having old information but also has a lack of depth. Even if it is relevant and up to date to the present day, you don’t have any insights into targeted demographics. You can’t find new customers by just looking at the data or figure out what are their expectations. Market forecasting and action-oriented insights can be reached upon with email data validation and email appending services.


Why do you need Wahdata?


emaill verification wahdata


According to 1-10-100 rule, the timely prevention of data decay can cost you $1, the correction $10, and the internal failure can cause you the damage worth $100.


Wahdata helps you track the root cause of data decay and transcend the data quality beyond the silos of your organisation. Often businesses indulge in an on-the-spot fixing, but bad data seeps through cracks and ruins. During this email data verification and CRM data cleaning, we ensure that your business managers could establish ground rules for a streamlined process across the processes. While we fix the issues, we also train your team to look for errors and report them to an appointed person to rectify it immediately.


For optimised and high-quality output of lead generation and acquisition campaigns, try Wahdata email verification services now! Besides, if you are looking to upgrade your systems and move to market automation, you need to fix your database first. You can’t expect to reach out to target customers when your CRM database is far from listing them.


How does Wahdata help?


email validation wahdata


Dirty data can have an irreversible consequence on customer relationship, B2B lead generation and marketing. It is because data flows through every process and each part of business machinery. Corrupt data will leave the system crippled. You may not see its direct impact, but this shouldn’t come as a surprise that more than $651 billion is lost every year due to bad data.


Wahdata comes in picture when you decide to call it quits with bad data. It is when the companies realise that they could do a lot more and better with better data than just sitting on it or doing nothing to rectify it.


We, at Wah Data, adopt a five-phase email cleaning process involving uncovering and correcting the data. We empower the marketers and businesses with our data-driven processes to help them stay ahead of the curve.


We start with some basic yet critical email validation steps such as


Enforcing basic formatting requirements: Manual check of B2B and B2C email list to cross-check the email list for simple specifications and help the marketers to avoid bounce rate. This data formatting is the first step to our five-phase email verification requirement. Often there is an @missing, or there is a dot com instead of dot edu in the domain name. Sometimes even customers send wrong information purposefully and can trick the system. Such molehills become mountain when you initiate an email marketing campaign at a mass-level. Our full-scale, dedicated CRM cleaning service can check these emails for domain, syntax, spam trap and SMTP validation.


Email address append: When your email verification service provider is Wah Data, your CRM not only get cleaned but also enhanced with valuable leads and relevant information.


Spam Trap Check: We clear your CRM database for spam trap and ensures its hygiene.


Prevention: While CRM cleaning and email validation is an on-going process, it is vital to figure out where the errors are entering into the system. Wah Data offers tailor-made solutions and fixes for businesses to keep their database clean and neat.


Training: Wah Data works in tandem with business managers to fix the data and maintain check posts at several points where the entrant data could go awry. With us, all your employees become a stakeholder in the process to keep your data clean.


Wah Data offers bespoke email validation services unique to your business type and industry. We bring our manual expertise to the piles of data and turn it into a goldmine! The data you could dive into and drive revenues home. By eliminating outdated and irrelevant details from the B2B email list and appending it with present and useful information, we help you stay on track with your business objectives and goals. So, what are you waiting for? Contact us now for scalable B2B email list cleaning services at affordable packages! Don’t forget to mail us here to get your 5K credit for FREE!